ABOUT US AND YOU
Zero21 is a creative agency based in Melbourne. We always aim for functional and purposeful design, based on strong ideas and meaningful concepts.
Our work is clear, topical, noticeable and appealing. This is achieved without undue embellishment, yet with a strong sense of creativity and detail.
To us, building a long lasting relationship between you and your audience is as important as building an enduring collaboration between you and us. Every project should be engaging, collaborative and most of all fun.
From brands and corporate identities to design for print and digital, signage, web development and beyond, if you have a project that we might be
able to help with or an idea you would like to discuss, then we would love to hear from you.
WHAT WE DO
Professional experience from both an agency perspective and client perspective enables Zero21 to approach projects differently than other
design companies. We know when to be pragmatic and when to push our creativity outside boundaries to challenge the client's brief.
No matter what the situation, client or project, we always aim to exceed our clients expectations – from the initial brief through to strategic,
concept and design development and to the final delivery of the finished product.
A small selection to give you a taste of what we can do.
SIGNAGE & WAYFINDING
Think, Listen, Do!
Our simple, but effective project philosophy
We not only deliver what you want,
but also what you need.
Our promise to our clients
For each project we bring together only
the specialists needed and best-suited.
Our take on cost and
Visual identity for one of the largest events of the year in Victoria. The identity had to appeal to different age,
gender and ethnic groups. The identity should communicate the festive and diverse nature of the event.
The Victorian Premier’s Volunteer Award is one of the most highly regarded awards in the state of Victoria. The award celebrates the valuable contribution of volunteers in the Victorian community.
Patika organises Turkish cooking sessions around Melbourne. Patika means ‘pathway’, as students are taken on an inspiring journey through the different flavours of Turkey.
The corporate identity for Mangrove Telecomfort, a company offering solutions in the fields of telecommunications, datacommunications and internet services.
Corporate identity for ChangeAssist, a company specialising in the advice and support of change management processes for government agencies and the top end of small and medium-sized businesses.
Branding for Residential Kitchen – a cafe in North Carlton that has developed into an important meeting place
for the local community.
Corporate identity for Resolution Imaging, specialised in digital printing, manufacturing and installation
of display products for the retail industry.
Corporate identity for SOD Opleidingen, a Dutch-based provider of innovative and flexible information management education programs.
Corporate identity for Service Line Management, a provider of costing methodologies for TAFEs and health services.
Corporate identity for Total Profile, a consultancy firm specialised in administration systems, the development and hosting of software products, and the development of logistics services.
Branding for Sacred Alley, a lunchroom located in one of the laneways in the heart of Melbourne's CBD.
Corporate identity for Men in Blinds, supplier of window coverings for the residential and commercial market.
The Anzac Centenary is a 4-year event commemorating the First World War (WWI), exactly 100 years ago.
Every Victorian primary and secondary school student will receive their very own copy of this publication which communicates the history and stories of Victorian soldiers who fought in WWI.
The Annual Report for Housing Choices Australia (HSA), a non-for-profit organisation that creates safe, quality affordable housing for people who are disadvantaged and struggling to find a home in Australia’s challenging private rental market.
A seminar brochure on developments in the law and social issues for the Judicial College of Victoria, an organisation that is providing education for judges, magistrates and VCAT members.
The Eighty Days of Melbourne project communicates tailor-made sport and art event packages held in Melbourne in the first 80 days of the year to international corporate and political leaders.
The visual concept and layout for a private publication about a family farm in Western Australia.
Victoria’s Architecture Policy is the manifest for better and more sustainable building in the state by the Office of the Victorian Government Architect. The OVGA provides strategic advice to the government about architecture and
The Annual Report for the Department of Premier and Cabinet of Victoria communicates the financial situation of the organisation and places it in the right context. A key element of the brief was that the design had to be a highly cost-effective document with a visual concept that supports the content in a clear and clean way.
A responsive navigation skin for the Victorian Government Media Monitoring Unit – the main source for government agencies to receive on-demand and tailored media clippings. The portal is developed to access the media clippings anywhere and anytime on any device.
Built in Style is a Melbourne-based company specialised in residential building in the high-end market. The website is designed to introduce a new service: the pre-purchase inspection to advise potential buyers about the condition of the property, This service needs the same level of attention as the building expertise.
The development of the website for Message Consultants, a town planning and urban design consultancy working to
create great environments. The highly modular site conveys the ethics of the company in a clear and minimalist way.
Cooking school Patika's website had to have the same rustic, yet contemporary look and feel as the rest of their visual identity. Attractive, authentic images of Turkey complemented by images of various tasteful dishes set the tone of what people can expect from a cooking session with Patika.
A responsive website for Mijn Dossier Digitaal, a Dutch company that offers a one-stop-shop service to digitalising and disclosure of your corporate archive. An important part of the development was the inclusion of a survey module.
The development of two Yarra Trams tram wraps and two iconic tram stops in Melbourne to raise awareness of the Anzac Centenary. Yarra Trams is the operator of the largest tram network in the world.
Internal and external signage suite, including wayfinding, for Navitas, a leading global education provider that offers an extensive range of educational services. The signs fit in with any Navitas building, regardless of the level of finish.
Every year Porsche Australia welcomes their guests during the Formula 1 Australian Grand Prix in the
purpose-built Porsche Pavilion. We developed a flexible, cost-effective and reusable modular corporate
signage system for the pavilion.
The delivery of a signage program for Amcor, a global leader in responsible global packaging solutions, for their 180+ locations in 43 countries. The program caters for multiple languages and includes a custom-made safety icon suite.
Kew Cottages is a high end residential development built on a decommissioned special development school and asylum located in Kew, Melbourne. The informational signage provides a background to the interpretation of the
former Kew Cottages site and a summary of heritage values. (Signage installed April 2016.)
The Current is the story of a man's obsession with overcoming the forces of nature at all costs. A pro bono project to design the cover and interior of Yannick Thoraval's critically acclaimed novel. A portion of the proceeds of this book
will go to help refugees.
A pro bono project to design the cover and interior of Home Truths: An Anthology of Refugee and Migrant Writing –
a collection of stories, essays and poems written by a diverse group of writers from Africa and Asia. All profits from
the sale of this book will be donated to charities that support refugees.
Design and layout of Alyce Platt's third album, Funny Little World – a mix of originals and covers of Jacques Brel and the Velvet Underground. This album features a strong retro European pop flavour and beautiful illustrations by Elise Hurst.
Concept and design development of a poster campaign to raise awareness for the annual competition of the Premier’s Spirit of Anzac Prize to select Year 9 and 10 students for an overseas study tour of sites where Australians have served
in the First World War.
"Design is thinking
"Progress means simplifying,
"Create solutions to design problems
that are meaningful and memorable."
Located in the heart of Carlton North, the Melbourne office features Dutch modernist furniture, a bookcase too small
for the multitude of design books, memorabilia from all over the world and an eclectic music library playing tunes from
Saint-Saëns, Turkish Sixties through to local favourites the Orbweavers. We also invite you to call your favourite local
cafe our boardroom...
MEET THE TEAM
Zero21 is basically Tim Leurs, and no-one else. However, for each project Tim brings together a team with the clients and the professional partners that are needed and best suited for the particular project. From copywriters and editors to brand strategists and illustrators. That's how we keep our overhead low while getting the highest-possible result. This lean strategy of team creation is all about partnership and shared ownership. That's why we speak about 'we' when we talk about Zero21.
Tim has over 20 years experience in the design industry, both on the client and agency side, including time in the Netherlands and Australia. His experience includes working for big brands like Amcor, Bridgestone-Firestone, KPMG, NAB, Porsche, Unilever and the Victorian Government, but he also always kept a soft spot for small companies and start-ups.
This vast experience, combined with an insatiable curiosity, a wealth of general knowledge and an analytical eye, makes him the inspiring and engaging partner to deliver projects that exceed the client's highest expectations.
How can we help you today? Would you like to know how Zero21 can help you convey your company's story in a inspiring and distinguishing way. Get in touch for a coffee – We'd love to hear your story and how we can fit in.
ZERO21 | GRAPHIC DESIGN
Rear 20 Wilson Street
Carlton North VIC 3054
Tel : +61 404 093 933
Email : email@example.com